Unsure what branding is, the value it can bring or if yours is sending the right message? I want to give you a bodacious brand test to provide a fresh perspective and guide you on where to go next!

most recent

Bodacious Brander

If you're like me, you've long been confused by celebrity endorsements. Surely, no reasonable person is sitting in front of their TV thinking "I'm going to drink Pepsi because Beyonce does." So why do they do it? Turns out, it's about emotion. Companies want you to transfer the positive emotions you feel toward a musician [...]

The Name Game

Naming your business is the most important first step in building a solid brand. When I named MSPIRE I created a focus group of eight people—marketing peers, business owners, men and women, in various age ranges in an effort to mimic my target market. The process took a couple of weeks and we went through [...]

Advanced Dental Heathcare

Dr. David Brant of Advanced Dental Heathcare has been in business for decades and decided 2016 was the year of big change! He changed his business name, remodeled his office and teamed up with me to help build his bodacious brand. I have over 13 years of healthcare marketing under my belt, so was especially [...]

Eagan Football

The Eagan, MN high school football team has used the same logo for many years and were ready to change their game plan. That’s where I came into play. The team name is the Wildcats, so I incorporated a paw with claws element along with a football. This type of branding was not my norm, [...]

Ericka Schott Team

The real estate industry is solid in Fargo, ND and more agents are building teams to better serve their clients. That was the case with the Ericka Schott Team. After years in the industry rolling solo, Ericka decided it was time to build a team and her brand. We looked at competitor’s logos and found [...]

Random Acts of BA

Helping Lindsay build her bodacious Random Acts of BA (Badass) was an absolute blast. I have never met someone that oozes so much good into the world and has FUN while doing it! She wants to be a catalyst for spreading happiness and putting positive vibes out into the universe. I can’t wait to see where [...]

General Equipment & Supplies, Inc.

"0ur annual advertising budget is nearly $1.0 million dollars plus the dollars we set aside for special events such as customer trips to factory or proving grounds, customer seminars or educational venues and facility open houses and equipment expos. For example, the Aggregate Expo this year was separate from the advertising budget and represented [...]

United Savings Credit Union

"I became CEO of USCU in January 2013. One of the first calls I made as the new CEO was to Amanda to get her opinion and guidance on how to make our credit union relevant in the area. We sat down and developed a marketing plan to create brand awareness and let people [...]


Previous Director of Development, Rape & Abuse Crisis Center of Fargo-Moorhead

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