case studies & examples



Advanced Dental Heathcare

Dr. David Brant of Advanced Dental Heathcare has been in business for decades and decided 2016 was the year of big change! He changed his business name, remodeled his office and teamed up with me to help build his bodacious brand. I have over 13 years of healthcare marketing under my belt, so was especially [...]

Eagan Football

The Eagan, MN high school football team has used the same logo for many years and were ready to change their game plan. That’s where I came into play. The team name is the Wildcats, so I incorporated a paw with claws element along with a football. This type of branding was not my norm, [...]

Ericka Schott Team

The real estate industry is solid in Fargo, ND and more agents are building teams to better serve their clients. That was the case with the Ericka Schott Team. After years in the industry rolling solo, Ericka decided it was time to build a team and her brand. We looked at competitor’s logos and found [...]

Random Acts of BA

Helping Lindsay build her bodacious Random Acts of BA (Badass) was an absolute blast. I have never met someone that oozes so much good into the world and has FUN while doing it! She wants to be a catalyst for spreading happiness and putting positive vibes out into the universe. I can’t wait to see where [...]

General Equipment & Supplies, Inc.

"0ur annual advertising budget is nearly $1.0 million dollars plus the dollars we set aside for special events such as customer trips to factory or proving grounds, customer seminars or educational venues and facility open houses and equipment expos. For example, the Aggregate Expo this year was separate from the advertising budget and represented [...]

United Savings Credit Union

"I became CEO of USCU in January 2013. One of the first calls I made as the new CEO was to Amanda to get her opinion and guidance on how to make our credit union relevant in the area. We sat down and developed a marketing plan to create brand awareness and let people [...]

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“Amanda is a creative strategic thinker who focuses on results and outcomes. She excels in situations where she is able to develop dialogue around organizational objectives. She will challenge your thinking about how you position yourself and your organization in your marketplace. And when you step up to that challenge you will see results. I would recommend Amanda to help you inspire yourself and others to be bold, try new things, and help you get energized about where your business can take you.”

TAMARA ANDERSON, Vice President & Team Performance Strategist at DaleCarnegie of North Dakota


“Amanda has been integral in building a visual brand we are proud of and messaging that aligns with our services and culture, while helping us clearly define our marketing goals. In my eyes the true definition of success is when a client no longer refers to you as a vendor. To our ownerís group, Amanda is a friend and partner. We are among many clients that require her time, and she somehow still makes us feel as if our needs are the most important ones on her plate.”

JON SHILLING, President at General Equipment & Supplies, Inc.


“When I became the President/CEO of USCU in January of 2013, I made it one of my main initiatives to have our credit union create a brand and have consistency with our marketing. I connected with Amanda McKinnon shortly after that to get started. Early on in the process with Amanda, I noticed not only her expertise, but her ability to create a brand. I have used Amanda for everything: promotional items, signage, display layouts, writing and developing a radio marketing plan to assist in creating a brand within our new multimillion dollar facility. She always comes through in creating the message and the brand that our credit union needs to compete in the competitive Fargo market. Our credit union has experienced phenomenal growth over the past few years and I have to give a lot of credit to Amanda with the branding and marketing vision she’s put forth to make us relevant. I am very glad I brought her on to help grow our company for years to come.”

NICK WOODARD, President/CEO at United Savings Credit Union


“Rockstar. Plain and simple – Amanda gets it done. I have been told by more than one vendor that I am quite demanding… yet Amanda continues to amaze me! She is my go to marketing, branding, and language person for my business. She will not disappoint.”



“I have worked with several business building/marketing firms and Amanda McKinnon is by far the absolute BEST! I have had the pleasure to work closely with Amanda McKinnon for the last four years. We began our working relationship in an organization where she has acted as both Marketing Director and Operations Director, and I was the Financial Manager. I am grateful that I met Amanda, as she has been integral in my own professional development and our relationship now continues as she develops, designs and manages marketing strategies for Plains ENT & Facial Plastic Surgery, where I act as the Operations Director. Amanda has accomplished so much due to her attention to detail, creativity, communication skills, intelligence and entrepreneur spirit. She will be a great asset to any company or clinic that hires her. Amanda puts her heart and soul into everything she does, she is someone who I can 100% trust to bring a project from doing to done, which is such a rare find in this industry!”

TRACY KUZNIA, Financial & Operations Director at Plains Ear, Nose, Throat & Facial Plastic Surgery
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